Just before releasing their first two beers in December 2015, “Blek Pine” craft brewery contacted me to design labels for their stout and IPA. Since then we have worked together and have created labels for more than 10 different flavours of beer.
The concept was loosely based on traditional folklore tales. Kallikantzaros are mischievous creature, which according to Balkan mythology, come out during night and cause troubles in the dark winter days between Christmas and mid-January.
The disobedience of these creatures resonated well with the identity of the beer brand we were trying to establish. The concept arose from the simple question: “What are those creatures doing for the rest of the year, while they’re not causing trouble in villages?”. Well, hanging around the black pine woods and drinking beer.
Photography art direction by Whaleworx Studio.